Big Brother's latest Alice in Wonderland task includes Hira (aka Alice) having to eat a giant cupcake to find a key...you can see a video here.
She is having to eat through the cupcake without using her hands, which must stay behind her back at all times.
Yummy - I'd prefer it to be vanilla though!
Currently she's sitting asking the cupcake "why are you so big" while looking like she's going to throw up!